Mansour Mansour Sheikholeslami-Kondulos; Alimohammad Mazidi-sharfabadi; SeyedAlireza Afshani
Abstract
Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research ...
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Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research was carried out with the aim of knowing the important components in retaining the top customers of Sina Bank and in the framework of the qualitative approach and the Grounded theory strategy. Also, data was collected through 31 semi-structured interviews in Tehran. The results were presented in four main categories (customer-oriented strategy, new ideas and services, comprehensive and effective customer-oriented communication and customer knowledge management) and the core category (customer relationship management). The findings of the research showed that customer relationship management integrates processes and all business activities around the customer in order to create and maintain long-term and profitable relationships with customers. Also, customer relationship management is considered as a necessity in Sina Bank, and the effective use and implementation of this technology can increase customer satisfaction, loyalty and attraction, and as a result, investment and improvement of the bank's performance.
Kazem SHamlu; SeyedAlireza Afshani; Ali Ruhani; , Alimohamad Mazidi
Abstract
The present research aimed to explore the platforms and processes of the formation of the phenomenon of domino dissemination of texts or message circulation in social media with an emphasis on the role of users. Grounded theory approach was used as the qualitative research method and the target population ...
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The present research aimed to explore the platforms and processes of the formation of the phenomenon of domino dissemination of texts or message circulation in social media with an emphasis on the role of users. Grounded theory approach was used as the qualitative research method and the target population was the active experts on social media from scientific and academic centers. 17 of them were selected through theoretical and purposive sampling for the in-depth semi-structured interview. The obtained data were transcribed and then analyzed using open, axial and selective coding. Resulting in 28 main categories and 1 core category along with story line, paradigm model and theoretical micro-schema. The findings show that the "Domino action network" is built as a central phenomenon which follows a set of causal conditions including cultural and political actions, education-oriented action, norm-breaking action, collaborative action network, people's emotional participation and entertainment in the media along with a series of contextual and intervening conditions. This action network employs strategies such as network transparency, evasive solitary action, and media rethinking. Leading to consequences such as network reality demonstration, promotion of media literacy, and deterioration of the regimes of truth and bio-networking of users.
